The Alchemists podcast: Episode 3
Want to dig deeper into the mine of digital marketing gold unearthed by our alchemists at State of Social ’24? Course you do. And the good news is, you don’t have to wait. The first panel discussion in our limited-series podcast is right here!
Culture or Creativity: What Comes First?
Joining host Andrés López-Varela in this episode, recorded live on-stage at State of Social ’24, we have:
- global strategy leader at SillyFace, Idris Elba’s creative shop, Paula Bloodworth
- WA’s most awarded creative of the decade, Berlin’s Richard Berney
- visionary creative leader and global creative director Ken Leung.
Our panel of Alchemists explore the value brands can bring to cultural movements and vice versa, answering questions like:
- Where do brands fit in our fragmented, often polarised culture?
- How can brands tap into cultural or sub-cultural trends authentically and effectively?
- What role does creativity play in the ability of brands to lead or shape culture?
- How can we assess the potential of a creative idea to influence culture?
- Is it even possible for brands to create culture-shaping ideas? And are the risks worth it?
- And much, much more…
