About · State of Social
Built differently.
24 & 25 August 2027 · Optus Stadium, Perth
The ambition has never changed: make marketers better at what they do. Not louder. Not busier. Better.
State of Social ’27
| Dates | 24 & 25 August 2027 |
| Venue | Optus Stadium, Perth |
| Day one | Keynotes and Breakout Sessions |
| Day two | Deep Dives |
| Edition | Tenth |
Day one
Keynotes and Breakout Sessions.
Fire up your imagination. Positively jam-packed with the hottest of hot takes, with keynotes and your choice of Breakout Sessions from the industry’s trailblazers.
Day two
Deep Dives.
Hone your skills and knowledge. Your choice of Deep Dives, practical sessions covering strategy, creativity, technology and so much more.
Why it exists
Why does State of Social exist?
State of Social has always been built differently. It began as #SMPerth, Western Australia’s first dedicated social media community, created to support marketers navigating a fast-changing digital landscape.
In 2018, that community became the launchpad for a conference to raise the standard of digital and social marketing across Australia.
Founded by Meg Coffey, State of Social is built on the belief that strong marketing comes from informed decisions, tested ideas, and the willingness to sit in discomfort long enough to get it right.
Who it’s for
Who is State of Social for?
State of Social is for marketers who feel the pressure and do not shy away from it.
For people responsible for outcomes, not just output. For teams navigating change, scrutiny, and expectation. For those who know that staying relevant requires friction, not comfort.
If you are looking for shortcuts, this probably isn’t for you. If you are ready to be challenged, it probably is.
“The best social and digital conference I’ve attended in Australia.”
| Delegate | Eliza T. |
“There is nothing else like it and it is great that we have it here in Perth.”
| Delegate | Claire B. |
“This is one of the best and most engaging industry events I’ve attended.”
| Delegate | Julie H. |
On the record
Awards and trademarks.
Awards
| Content Marketing Awards: Best Event Content Marketing Strategy | 2024 finalist |
| Best Achievement in Event Marketing or Communication | 2025 national nominee |
| Australian Event Awards: Best Congress or Conference 500 Delegates or Over | 2025 state nominee |
| Australian Event Awards: Best Congress or Conference 500 Delegates or Over | 2024 state nominee |
| Australian Event Awards: Best Congress or Conference 500 Delegates or Over | 2022 state nominee |
Registered trademark
| Australia · 2057279 | 12 Dec 2019 |
| United Kingdom · UK00003915284 | 29 Sep 2023 |
| European Union · 018879439 | 6 Jan 2024 |
| United States · 98051129 | 21 Jan 2025 |
24 & 25 August 2027 · Optus Stadium, Perth