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  • Take the ridiculous path to commercial effectiveness with Colenso’s Rob Campbell

    Take the ridiculous path to commercial effectiveness with Colenso’s Rob Campbell

    Rob is a creative and strategic force of nature. He’s one of our industry’s top global strategists. He’s the mercurial mind behind award-winning creative campaigns. And he has the honour of being called an ‘asshole’ by Lars Ulrich, Richard Branson and Dan Wieden (who know their assholes).

    Read Now Take the ridiculous path to commercial effectiveness with Colenso’s Rob CampbellContinue

  • Workshop announcements! This is why that All Access ticket is a no-brainer.

    Workshop announcements! This is why that All Access ticket is a no-brainer.

    With an All Access ticket to SOS23, Australia’s brainiest digital marketing event, you get all the keynote and breakout goodness of Day One, PLUS digital marketing workshops on Day Two (and some extra-special BONUS virtual sessions).

    Read Now Workshop announcements! This is why that All Access ticket is a no-brainer.Continue

  • The pressure’s on. Shake that imposter syndrome off

    The pressure’s on. Shake that imposter syndrome off

    Stop the creeping doubts and harmful self-talk. End the second-guessing and shut down your inner cynic. Grab your State of Social ’23 ticket and know you’re set up for an epic year ahead.

    Read Now The pressure’s on. Shake that imposter syndrome offContinue

  • Edwin Smith on BOTH days at SOS23?! It’s an (Ed)win-(Ed)win situation.

    Edwin Smith on BOTH days at SOS23?! It’s an (Ed)win-(Ed)win situation.

    Edwin is one of the most in-demand social marketing maven around, helping businesses – big and small – transform organic reach and engagement. His keynote-workshop combo will help you do the same.

    Read Now Edwin Smith on BOTH days at SOS23?! It’s an (Ed)win-(Ed)win situation.Continue

  • see you in perth

    Sunniest capital? Brainiest event? Best stadium? Check, check, check.

    Get yourself to Perth. It’s 🔥. Even in August.

    Read Now Sunniest capital? Brainiest event? Best stadium? Check, check, check.Continue

  • these are your people

    These are your people. And they’re waiting at SOS23.

    Join your people at Australia’s brainiest digital marketing event. Grab your ticket for State of Social ’23 at Optus Stadium on 22 and 23 August for two days of learning, upskilling, caffeinating, note-swapping, geeking, gawking, applauding, eating, drinking and laughing.

    Read Now These are your people. And they’re waiting at SOS23.Continue

  • Don’t get 😠 Get your signals straight 🤑

    Don’t get 😠 Get your signals straight 🤑

    Even the best in the business can miss important signals and opportunities. Don’t ignore this one. Grab your ticket to Australia’s brainiest digital marketing event.

    Read Now Don’t get 😠 Get your signals straight 🤑Continue

  • Top SOS23 news! SOS22’s top cat is back with a must-see keynote!

    Top SOS23 news! SOS22’s top cat is back with a must-see keynote!

    Make sure you catch Andrés at State of Social ’23 and upgrade your digital storytelling and content creation game and your ability to spot and exploit all the marketing signals the digital universe sends you.

    Read Now Top SOS23 news! SOS22’s top cat is back with a must-see keynote!Continue

  • All the signs you need to be at SOS23

    Why you need SOS23 (in 20 emojis)

    It’s not a digital marketing conference 💩. Certainly not a convention 😴. SOS23 is a digital marketing event 😲 packing a whole year of education 🏫, inspiration 💡, training ✍️, socialising 🥳 and treats 🍿 into two fun-filled days at Optus Stadium, Australia’s best 🏟️.

    Read Now Why you need SOS23 (in 20 emojis)Continue

  • Like rapid-acting paracetamol for all your professional development headaches.

    Like rapid-acting paracetamol for all your professional development headaches.

    Tight training budgets. Scarce talent. A digital landscape that’s as erratic as Kanye’s grip on reality. What’s a good boss to do? Answer: Be the best boss and SOS your team to the next level.

    Read Now Like rapid-acting paracetamol for all your professional development headaches.Continue

  • State of Social '23 - SOS23 - Signals

    This is your signal to block out your calendar.

    What do your customers reeeally want? What marketing trends are going to change everything? Which new technologies? The signs and signals are all around us.

    Read Now This is your signal to block out your calendar.Continue

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State of Social

24 & 25 August 2027
Optus Stadium, Perth

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In the spirit of reconciliation, State of Social acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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Tickets go on sale on 10 January 2027, and the waitlist hears about it first.

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