Past speaker · State of Social
Heather Lansdowne
Australian Bureau of Statistics (ABS)
2025
About
Heather Lansdowne is the Social Media Manager at the Australian Bureau of Statistics (ABS), where she has revolutionised the way government does social media. Her team generates 1 million impressions per week, using humour, memes, and engaging content to connect with the public and make data more accessible.
She has featured on ABC News Breakfast, Sydney Morning Herald, the Mandarin and Money Matters, among others. Under her leadership, the ABS has won numerous awards, including the IPAA ACT Spirit of Service Award for community engagement, and the APS data award for data storytelling.
Elsewhere
Their latest session
Making Dry Topics Sexy on Socials
Turn potentially bland information into fun content that audiences will eat up. Learn how to generate, trial and refine creative ideas. Revitalise your social media strategy, create a fresh content calendar and discover how to double or even triple engagement in just a few months.