Past speaker · State of Social
Missy Burrell
Director of Social
Mainstay Media
2025
About
Missy started her career as a broadcast journalist before moving into television and digital content production for shows like The Voice and 60 Minutes.
A social strategist and copywriter, she’s created content for brands including Microsoft, Uber, and Mirvac, blending engaging storytelling with platform-savvy execution. Now a PhD candidate researching AI and writing, Missy brings sharp insight into leveraging technology while retaining creative control. Her approach fuses creative instinct with journalistic rigour to craft content that builds community, earns trust, and performs powerfully in search and social.
Elsewhere
Their latest session
Like a Journo: Make it through the (digital) wilderness being anti-AI, for AI
How can brands stand out in a sea of AI content? By thinking like journalists. Get the inside story on powerful, human-centered content strategies. Learn how to create share-worthy narratives, using your creativity and AI-driven tools to cut through, connect and build trust, authority and community.