Past speaker · State of Social
Tanya Waite
Director of PR
Mainstay Media
2025
About
A former News Corp journalist turned communications strategist, Tanya brings two decades of experience crafting stories that cut through.
With a background in general news, court reporting, and education, she knows how to find the angle and engage readers. Since shifting to PR in 2006, she’s led campaigns for ASX-listed companies, property giants, and universities, blending journalistic integrity with traditional and new media strategies. Tanya specialises in human-first storytelling that resonates with media, audiences, and algorithms, helping brands stay visible, credible, and connected in an ever-evolving landscape.
Elsewhere
Their latest session
Like a Journo: Make it through the (digital) wilderness being anti-AI, for AI
How can brands stand out in a sea of AI content? By thinking like journalists. Get the inside story on powerful, human-centered content strategies. Learn how to create share-worthy narratives, using your creativity and AI-driven tools to cut through, connect and build trust, authority and community.