Who attends · State of Social ’27
Pretty much
everyone.
24 & 25 August 2027 · Optus Stadium, Perth
Everyone says everyone attends. Here it holds up: in-house teams, small business owners, agencies, creators and emerging marketers, with titles from Marketing Director and Community Manager to Content Creator, PR Consultant and Social Media Specialist.
In the audience
A sample of who turns up.
In-house marketing teams
Practical insight for immediate impact.
In-house teams are often under pressure to deliver more with less. State of Social gives the people managing brand, content and growth a Monday morning roadmap.
- Tactical toolkits. The specific software and processes global experts use to drive efficiency and ROI.
- Internal buy-in. The industry validation and data-backed insight needed to sell new ideas to the C-suite.
- Peer-led problem solving. Fellow in-house marketers on the common challenges, from budget constraints to stakeholder expectations.
Small business owners
Jargon-free clarity for growth.
Founders and operators who run their own marketing don’t have time for theory; they need results. Sessions cut through the noise to show what works for small, high-impact brands.
- The zero-fluff rule. Accessible, actionable strategies that don’t need a big agency budget or a degree in data science.
- Efficiency strategies. How to automate the repetitive parts of marketing and spend more time running the business.
- Direct access. A coffee and a question with experts who have scaled brands from scratch.
Agencies and consultants
Stay ahead of the curve, and your clients.
For an agency, the value is the expertise. State of Social is where that expertise stays sharp.
- Trend identification. Spot the signals before they reach the mainstream, and lead clients into new platforms and formats.
- Competitive edge. A diverse outside perspective that benchmarks strategy against global standards.
- Networking and partnerships. Collaborators, suppliers and future clients, in an environment built for real connection.
Content creators and strategists
Where creativity meets strategy.
Content is a predictable lead engine when it is done right. State of Social is built for people who want to turn a creative spark into a repeatable, strategic framework.
- Storytelling. Writing with purpose and impact, with techniques that lift engagement and persuasion.
- Authority building. The playbooks for building a diehard audience and turning attention into revenue.
- Future-proofing. Where emerging tech like generative AI fits in the creative process, without losing the human factor.
Students and emerging marketers
How the industry really works.
There is a difference between the textbook and a live marketing department. State of Social bridges the gap, with real-world context for the start of a career.
- Career catalyst. Leaders share the paths they took, to help map your own.
- Industry literacy. Brand voice, lateral thinking and the technicalities of writing for digital platforms.
- Build your network. The professional relationships that open the first doors.
See it for yourself
Two days, on film.
24 & 25 August 2027 · Optus Stadium, Perth
