Past speakers
SOS25
speakers.
State of Social ’25 focused on resetting approaches that had become overcomplicated or outdated. Australian and international speakers shared practical thinking across digital marketing, strategy, creativity, and culture, with an emphasis on clarity, relevance, and momentum.
At a glance
| Theme | Refresh |
| Edition | Eighth |
| Speakers | 32 |
The line-up
32 speakers.
Will Bal
2024 to 2026
Cathryn Boyes
2025
Missy Burrell
2025
Meg Coffey
Every year since 2018
Tim Duggan
2022 · 2025 · 2026
Steph Edwards
2025
Jonathan Harley
2019 · 2020 · 2025
Eugene Healey
2025
Freddy Hollow
2025
Dean Hunt
2025
Adam Johnson
2023 · 2025
Keshnee Kemp
2025
Heather Lansdowne
2025
Saira Manns
2025 · 2026
Amber Martin
2025
Aaron Matthews
2022 · 2023 · 2025
Hannah Muirhead
2025
Kirsty O’Connell
2025
Kate O’Connor
2025
Tyler O’Day
2025
Julian Pace
2023 to 2026
Tess Palmyre
2023 to 2026
Liana Rossi
2023 · 2025
Jack Smith
2025
Sharyn Smith
2025
Dan de Sousa
2025
David Stewart
2019 · 2021 to 2026
Georgia Tappy
2024 · 2025
Amaury Treguer
2025
Tanya Waite
2025
Lia Walsh
2025
Sophie Winter
2025 · 2026
The theme
Refresh
Our eighth year marked a deliberate reset for the industry. REFRESH stripped away noise, shortcuts, and performative trends to refocus on what actually drives results: clear strategy, consistent execution, and genuine human connection.
Speakers challenged delegates to reassess what they were doing, why they were doing it, and what needed to be rebuilt to stay relevant in a fast-changing digital landscape.
































